We've all heard it... "Content IS King" and for good reason because it IS as far as the Internet is concerned.
And when it comes to web surfers, they come online for two reasons, One is to check there email and reason number Two is to search the web for "Information".
How do you think the Internet received the reputation as the "Information Super-Highway"?
Because thats what its primary purpose was before they decided to commercialize it to what it is today.
And... what do 'Articles' contain?
The answer is quite simple... "Information".
So, what does this have to do with you?
Be the one who supplies it.
It's that simple.
Now, for the rest of this article I'm going to give you 10 POWERFUL reasons WHY you should and/or need to get started using 'Articles' as one of your online marketing strategies so you too can reap the benefits.
With that said, lets move on to reason #1.
Reason #1. Search Engines LOVE them.
It's no secret that Search Engines LOVE content, so if you supply it on a regular basis your giving them a great reason to stop on by to take a look around.
Once there they'll spider and index your website which is just what you want.
Reason #2. Website and Newsletter owners always need them.
I touched base on this earlier about why web surfers come online.
Website owners need fresh content to keep there visitors and/or subscribers coming back, where as newsletter publishers also need fresh content for there "email" newsletters that they publish and send to there subscriber base.
Remember the two reasons I discussed earlier about WHY web surfers come online. BINGO!
Reason #3. They generate Life Long residual Traffic.
Articles produce Life Long residual traffic because website owners, newsletter publishers and article directories archive them for there visitors to read and search through.
And since you have a 'Resource Box' located at the end of every article you produce with your website info and URL you'll receive traffic.
Reason #4. Great way to get One-Way HIGH PR links.
This is probably one of the best reasons because when you offer your free information with 'Reprint Rights' and the website owner decides to archive your article within there article directory and their website happens to have a High PR(popularity ranking) ranking, guess what?
You'll be able to 'Piggy Back' off there PR giving your website a PR boost because at the end of every article you produce your able to leave your 'Resource Box' with all your websites info and most important of all, your URL.
Reason #5. They're VIRAL.
This is yet another great reason to start using articles as one of your online marketing strategies simple because your going to offer 'Reprint Rights' with all the articles you produce giving Website and Newsletter owners permission to publish them causing a VIRAL explosion and Traffic surge to your website.
Reason #6. You can syndicate them via RSS.
If your up to speed on the latest marketing technology called RSS(Real Simple Syndication) and you write 'Articles' on a regular basis you can set-up an RSS feed that web surfers and/or website owners can 'Opt-In' to and syndicate your 'Articles' via RSS to them, plus, you can also submit your RSS feed(s) to RSS search engines and directories.
Depending on how many 'Opt-In' this is yet another great reason to get started with 'Articles' and another way to generate LOTS of Free targeted traffic.
Reason #7. Bloggers with BLOGS need "Information" to.
Bloggers with BLOGS or Web-Logs need information to.
If you provide quality information related to a specific Blog that blog owner just might post your article on his/her blog for their audiences/readership to read giving you again more FREE exposure for your business.
It gets better. Blogs also use RSS(Real Simple Syndication) to syndicate there content to various search engines, RSS search engines and directories giving you again more FREE exposure through there feed.
Reason #8. Info-Product developers need it to.
Ever receive a free ebook of some sort in your Inbox with related articles inside it from other authors?
When you offer your articles with 'Reprint Rights' and someone decides to include your article in there ebook for a Viral marketing campaign they're working on, guess what?
More FREE targeted traffic for YOU as that particular ebook circulates across the Internet.
Reason #9. Post them to related Forums and Newsgroups.
Remember, the Internet is all about numbers and Forums and Newsgroups contain numbers to and are yet another avenue for you to gain some extra exposure for FREE for your online business through your articles.
Just make sure you read there 'Terms' before you start posting because you don't want to receive any 'Flames' in your Inbox.(They can be Nasty.)
Reason #10. You gain INSTANT credibility as an Expert.
The best way to gain the trust of your potential customers online is to supply them with quality "Information".
By doing this your stepping up and telling them that you know what your talking about within the industry your in giving them a reason to look into what you have to offer further by following the link you provided within your 'Resource Box' at the end of your article.
WoW! Are those 10 POWERFUL reasons to get started with 'Articles' or what?
You get all those benefits by just producing ONE article.
The more you produce the more you'll benefit.
Do you see how powerful 'Articles' are now and how they can take your online business to the next level?
I certainly hope so.
In conclusion: "Content IS King" online and will remain King for as long as the Internet exists.
It's now up to you to step up to the plate and decide whether or not You want to tap into this 'Proven Internet Marketing Strategy' yourself and reap all the benefits I just finished explaining above.
Friday, August 26, 2011
8 steps to higher search engine rankings
Interested in getting your website in the top 10? You are not alone!
The world wide web is a great way to gain exposure in whatever you do. Having a website gives you the ability to have publicity and to be seen by people from all over the world.
Just having a website does not get you instant recognition. It is earned by strategically marketing your business and website. Remember, by putting up a website you are immediately entering yourself into a competition. The World Wide Web has become so saturated with websites, it's nearly impossible to be noticed… unless you have a plan.
The easiest way to be found on the web is to be listed in the search engines, such as Google or Yahoo. You can easily do this by paying to be seen by using Google Adwords or Yahoo Marketing. This can be effective, but expensive.
Ultimately, you want to have your website to show up naturally on the front page of the search engines. Follow these 8 simple steps towards optimizing your website and you will see a positive difference in your website ranking.
1. Comprise a list of search terms you want people to find your site with. For starters, this should be 3-5 word search strings. i.e. McDowell Mountain Ranch Real Estate or Toledo Organic Dry Cleaners. Something that is specific to your business or hobby.
2. Load your website with original content. Take the time to write the information in your own words. Search engines will not give you credit for someone else's work.
3. Add the key words from item 1 to your content on several different pages of your website. For example, it is better to have 500 pages with your key words listed once than to have 1 page with your keywords 500 times.
4. Know your target market. Write content that will interest them and bring them back for more.
5. Add fresh content daily or as often as possible. Ideas to keep your site fresh include blogging, writing articles, interviewing people, and adding polls or RSS feeds.
6. Keep your site for an extended period of time. There are many sites that come and go on the world wide web. The longer your site is around, the higher the search engines will rank you.
7. Drive people to your website by sending out flyers, sending out mailers, emails, writing articles, blogging, linking to other sites and gaining as much exposure as possible.
8. Submit your site to the search engines on a monthly basis. There are many search engine submission websites. Some are free and others charge a fee. Google "search engine submissions" to find one you like. Either way, you must submit to the search engines or your site will not be seen.
As your site ages and gets more information, you will see a higher ranking for your website. This does not happen overnight, but by consistently adding information, you will create a website that provides value to the end user. And ultimately, that is what the search engines are looking for… Providing good information that the end user wants.
Website are fun to own, work on and benefit from. However, they can take a substantial amount of time. Have a strategy and work your strategy. You will see the best results and have the most satisfaction with your website. Enjoy!
The world wide web is a great way to gain exposure in whatever you do. Having a website gives you the ability to have publicity and to be seen by people from all over the world.
Just having a website does not get you instant recognition. It is earned by strategically marketing your business and website. Remember, by putting up a website you are immediately entering yourself into a competition. The World Wide Web has become so saturated with websites, it's nearly impossible to be noticed… unless you have a plan.
The easiest way to be found on the web is to be listed in the search engines, such as Google or Yahoo. You can easily do this by paying to be seen by using Google Adwords or Yahoo Marketing. This can be effective, but expensive.
Ultimately, you want to have your website to show up naturally on the front page of the search engines. Follow these 8 simple steps towards optimizing your website and you will see a positive difference in your website ranking.
1. Comprise a list of search terms you want people to find your site with. For starters, this should be 3-5 word search strings. i.e. McDowell Mountain Ranch Real Estate or Toledo Organic Dry Cleaners. Something that is specific to your business or hobby.
2. Load your website with original content. Take the time to write the information in your own words. Search engines will not give you credit for someone else's work.
3. Add the key words from item 1 to your content on several different pages of your website. For example, it is better to have 500 pages with your key words listed once than to have 1 page with your keywords 500 times.
4. Know your target market. Write content that will interest them and bring them back for more.
5. Add fresh content daily or as often as possible. Ideas to keep your site fresh include blogging, writing articles, interviewing people, and adding polls or RSS feeds.
6. Keep your site for an extended period of time. There are many sites that come and go on the world wide web. The longer your site is around, the higher the search engines will rank you.
7. Drive people to your website by sending out flyers, sending out mailers, emails, writing articles, blogging, linking to other sites and gaining as much exposure as possible.
8. Submit your site to the search engines on a monthly basis. There are many search engine submission websites. Some are free and others charge a fee. Google "search engine submissions" to find one you like. Either way, you must submit to the search engines or your site will not be seen.
As your site ages and gets more information, you will see a higher ranking for your website. This does not happen overnight, but by consistently adding information, you will create a website that provides value to the end user. And ultimately, that is what the search engines are looking for… Providing good information that the end user wants.
Website are fun to own, work on and benefit from. However, they can take a substantial amount of time. Have a strategy and work your strategy. You will see the best results and have the most satisfaction with your website. Enjoy!
7 Reasons You Need to Market with Articles Now
Looking for a simple way to get an edge on your competition?
Successful businesses who are in it for the long haul continually apply innovative marketing strategies and tactics to differentiate themselves and get that edge. Two such killer marketing strategies are positioning and relationship building. And guess what? Article marketing is a proven tactic that just happens to address both of those marketing strategies. Is it the “be all, end all” of positioning and relationship building? Absolutely not. However, it is an excellent step in the right direction. And on top of that, there’s probably a good chance that your competition is not using this tactic. Face it. It takes some time, skill, and effort to write and effectively use articles, that’s why the masses don’t do it however, those looking for an edge do.
So why choose article marketing as one of you marketing tactics? Here are 7 exceptional reasons:
1. It is quite simple. People love to buy from and deal with the best. Writing and effectively marketing your articles helps you position yourself as the expert in your field.
2. Let's take this first concept a step further for reason #2. Let’s be blunt here, as an expert, you can justifiably increase your rates and charge more for your products.
3. If your articles are good and distributed properly, they can spread like wildfire and literally cause a viral marketing frenzy. Ultimately driving business your way.
4. A big part of Internet marketing has to do with the Search Engines like Google, Yahoo, MSN, etc. It’s critical that we play their game. That being said, Search Engines love content such as articles! Many Internet marketers try the latest fad to trick Search Engines into getting a better ranking. If you have a lot of time and/or money on your hands to keep up with the latest trends and the ever changing Search Engine rules, then do what you feel is right. However, one tactic still holds true with improving Search Engine ranking, and that’s article marketing.
5. People love to be and feel well informed – It helps them make better decisions. Your articles can serve as the source for the input they seek. And who better to buy from then the source that provided the information in the first place.
6. Talk about getting major bang for the buck, articles can easily be repurposed in a variety of ways. For example:
==> They can become content for your or someone else's newsletter;
==> Used as free giveaways to prospects/clients, in seminars, at networking events, etc;
==> Used to spark conversation in a blog or an online networking group such as Ryze;
==> Combine multiple articles into an eBook, book or info-product that can be sold or given away in exchange for contact information;
==> Become the basis for a live seminar or teleseminar;
==> And we can go on and on and on.
7. Articles when distributed properly are a great way to stay in touch with clients and prospects. Studies have shown that on average it takes around 7 touches before a prospect buys. Why not use articles as some of those touches? This will help continually boost your prospect’s perception of you as someone who consistently adds value.
We live in an age where information is king. We all know something others would be interested in knowing. Share your knowledge and like a magnet you’ll draw your prospects towards you.
Successful businesses who are in it for the long haul continually apply innovative marketing strategies and tactics to differentiate themselves and get that edge. Two such killer marketing strategies are positioning and relationship building. And guess what? Article marketing is a proven tactic that just happens to address both of those marketing strategies. Is it the “be all, end all” of positioning and relationship building? Absolutely not. However, it is an excellent step in the right direction. And on top of that, there’s probably a good chance that your competition is not using this tactic. Face it. It takes some time, skill, and effort to write and effectively use articles, that’s why the masses don’t do it however, those looking for an edge do.
So why choose article marketing as one of you marketing tactics? Here are 7 exceptional reasons:
1. It is quite simple. People love to buy from and deal with the best. Writing and effectively marketing your articles helps you position yourself as the expert in your field.
2. Let's take this first concept a step further for reason #2. Let’s be blunt here, as an expert, you can justifiably increase your rates and charge more for your products.
3. If your articles are good and distributed properly, they can spread like wildfire and literally cause a viral marketing frenzy. Ultimately driving business your way.
4. A big part of Internet marketing has to do with the Search Engines like Google, Yahoo, MSN, etc. It’s critical that we play their game. That being said, Search Engines love content such as articles! Many Internet marketers try the latest fad to trick Search Engines into getting a better ranking. If you have a lot of time and/or money on your hands to keep up with the latest trends and the ever changing Search Engine rules, then do what you feel is right. However, one tactic still holds true with improving Search Engine ranking, and that’s article marketing.
5. People love to be and feel well informed – It helps them make better decisions. Your articles can serve as the source for the input they seek. And who better to buy from then the source that provided the information in the first place.
6. Talk about getting major bang for the buck, articles can easily be repurposed in a variety of ways. For example:
==> They can become content for your or someone else's newsletter;
==> Used as free giveaways to prospects/clients, in seminars, at networking events, etc;
==> Used to spark conversation in a blog or an online networking group such as Ryze;
==> Combine multiple articles into an eBook, book or info-product that can be sold or given away in exchange for contact information;
==> Become the basis for a live seminar or teleseminar;
==> And we can go on and on and on.
7. Articles when distributed properly are a great way to stay in touch with clients and prospects. Studies have shown that on average it takes around 7 touches before a prospect buys. Why not use articles as some of those touches? This will help continually boost your prospect’s perception of you as someone who consistently adds value.
We live in an age where information is king. We all know something others would be interested in knowing. Share your knowledge and like a magnet you’ll draw your prospects towards you.
6 Costly Mistakes Affiliate Marketers Make In Their Career
It’s always one of those “I can’t believe its true” moments for new affiliates once they discover the world of affiliate marketing. When they realise you don’t have to worry about product development or shipping. They immediately jump on board, forgetting to perform their due diligence on the company they are joining. Then soon afterwards they expect to start making money within weeks of starting, but reality always strikes. They are yet to be millionaires. Here are some mistakes and tips on how to avoid them.
1, Lack Of Patience: Patience is a Virtue like they say. It took years for MacDonald’s to be a successful; it took years for Microsoft and other big companies to take off to success. Infact most business takes up to 5years to start seeing profit. Treating your affiliate business as a real business is important. Super affiliates that earn $20,000 a month took years to get to that point. Research a program before signing up. Commit to stick it out. If they offer guides and training take advantage of it. Update and maintain your site with fresh contents. Don’t jump ship when the going gets tough.
2, To Many Programs: Avoid the temptation to subscribe to too many programs. When the going gets tough, its easy to think the grass is greener the other side. The problem about subscribing to too many programs at the same time is that you’ll fail to give them the attention and focus they deserve to make you money. I recommend two or three programs at the same time to enable you turn your hard work into cash.
3, Wrong Choice Of Program: When it comes to choosing affiliate programs, choose the ones that have a generous commission structure, and that pay their affiliates easily and on time. Have affiliate products that fit in with your target audience. Choosing programs that offers products that might not interest people means no commission or money for you. If you join a program that offers products that are “hot” you will be competing with thousands of others who are promoting the same product. Choose a niche you KNOW information about! Check the profitability of that niche.
4, Generalized Marketing: Focus on Niche Marketing: Focus on a tiny niche, the tinier and narrower that niche is, the better. Try improving on a single key aspect of your business at a time. Putting your efforts in one of two ways will help you achieve your affiliate program goals. Try getting people to join your list. Then keep in touch with them by sending out valuable info.
5, Organic Traffic Only: Another mistake most affiliates makes is the idea of generating only organic traffic. This form of traffic that is naturally generated by a website, is a myth. There is no such thing! Organic traffic is the one that is created by the website naturally. This concept is nothing but a fairy tale story and this is not a reality.
6, Link Exposure: Hiding your affiliate link on your website is crucial nowadays. Most affiliate marketers still make the mistake of making there links visible. The truth is that internet users have become more sophisticated and the honest truth is that most web users won't click on an affiliate link or anything that looks like it. You’ve got to learn how to hide your affiliate links to ensure click through’s. Also, stories of people’s affiliate links being changed to divert traffic has happened and is still happening.
There are many big mistakes made by affiliates that can be easily avoided, but these are just a few of them. However making mistakes in business are inevitable and important. I recommend failing and making mistakes fast and early in your business than learning from them. This would move you forward towards success.
1, Lack Of Patience: Patience is a Virtue like they say. It took years for MacDonald’s to be a successful; it took years for Microsoft and other big companies to take off to success. Infact most business takes up to 5years to start seeing profit. Treating your affiliate business as a real business is important. Super affiliates that earn $20,000 a month took years to get to that point. Research a program before signing up. Commit to stick it out. If they offer guides and training take advantage of it. Update and maintain your site with fresh contents. Don’t jump ship when the going gets tough.
2, To Many Programs: Avoid the temptation to subscribe to too many programs. When the going gets tough, its easy to think the grass is greener the other side. The problem about subscribing to too many programs at the same time is that you’ll fail to give them the attention and focus they deserve to make you money. I recommend two or three programs at the same time to enable you turn your hard work into cash.
3, Wrong Choice Of Program: When it comes to choosing affiliate programs, choose the ones that have a generous commission structure, and that pay their affiliates easily and on time. Have affiliate products that fit in with your target audience. Choosing programs that offers products that might not interest people means no commission or money for you. If you join a program that offers products that are “hot” you will be competing with thousands of others who are promoting the same product. Choose a niche you KNOW information about! Check the profitability of that niche.
4, Generalized Marketing: Focus on Niche Marketing: Focus on a tiny niche, the tinier and narrower that niche is, the better. Try improving on a single key aspect of your business at a time. Putting your efforts in one of two ways will help you achieve your affiliate program goals. Try getting people to join your list. Then keep in touch with them by sending out valuable info.
5, Organic Traffic Only: Another mistake most affiliates makes is the idea of generating only organic traffic. This form of traffic that is naturally generated by a website, is a myth. There is no such thing! Organic traffic is the one that is created by the website naturally. This concept is nothing but a fairy tale story and this is not a reality.
6, Link Exposure: Hiding your affiliate link on your website is crucial nowadays. Most affiliate marketers still make the mistake of making there links visible. The truth is that internet users have become more sophisticated and the honest truth is that most web users won't click on an affiliate link or anything that looks like it. You’ve got to learn how to hide your affiliate links to ensure click through’s. Also, stories of people’s affiliate links being changed to divert traffic has happened and is still happening.
There are many big mistakes made by affiliates that can be easily avoided, but these are just a few of them. However making mistakes in business are inevitable and important. I recommend failing and making mistakes fast and early in your business than learning from them. This would move you forward towards success.
3 Essentials Before You Submit To Article Directories
One of the oldest yet still more effective techniques in driving targeted prospects to sites and converting them into buyers is information-based marketing. This is why article writing, submissions and publications are at an all-time high.
There are many tools that you can use to make the process of distributing your articles easier. However, although this is invaluable in getting your article exposed to more sites, there are common mistakes that some people make before submitting their articles to directories.
Let us take a look at the more common mistakes made in 3 key areas:
1) Confusing the reason to promote articles with the reason to write them.
In article writing, the main benefits of you promoting them is branding, lead generation and promotion, which are all part of your optimization efforts.
However, there is one reason why you write articles, and that is to inform your audience about a subject. It is greatly important that your article is based upon this fact, or else you stand to fail in the promotional benefits as outlined above.
Of course, it is also highly important that you figure out how to get people to read you article, and then to click on your site link in the resource box. I have produced a couple of articles that cover these areas so please check them out :-).
2) Failing to realize and maximize the promotional opportunities of article marketing.
You will more than likely already know that your article can generate links back to your site from the article directories themselves, and also from any sites who publish your article from these directories. However, did you know that you can attract more visitors and better search engine results from the same article?
The first step to achieving this is to provide relevant keywords at strategic places in the article. However, do not overdo this. A good benchmark is to aim for between a ten to fifteen percent keyword density. I won't go further into this here as I've discussed this in other articles but if you would like to find out more, look out for more of my article marketing articles.
You shouldn't just aim for your article to be accepted by article directories, but should ultimately aim for it to be used by publishers who scour the directories for website content. You should not underestimate the potential that this can have on your promotional efforts, as many of these publishers may have hundreds or thousands of regular visitors who could then view your article.
Start out by having a plan of what you want achieved and make sure that you reach your targets. It is important to do this so that you can reap the maximum benefits of every article that you write.
3) Creating articles with content that does not help your readers.
Maybe your only plan is to create an article and get links back from article directories, and that any visitor that you may get from this is fine.
Well you may need to think again. Many article directoriesclamp down on the amount of articles that they accept that are simply not up to standard. And even if a poorly written, uninformative article does make it into the article sites, then the potential of being picked up by webmasters seeking quality content is certainly lost.
The benefits of one publisher with a hundred thousand website visitors picking up your article should be enough incentive for you to write an informative article. This is by no means impossible, and you may find that this value is conservative in what you may achieve from a number of publishers running your article on their site.
Researching into a topic that is sought after is important. There may be many readers of this article who will feel that this information is all well and good but feel that they cannot write an article well, or may not know enough about a certain subject to write an article. This is by no means a dead-end. There are many places where you can research into a topic, or hiring a writer might be an option worth considering.
The choice really is yours on how dedicated you are in increasing the exposure of your article, and consequently your website. On a basic level you can choose to gain a few backlinks from article directories, or with a little more effort you can enjoy massive exposure from providing quality content.
There are many tools that you can use to make the process of distributing your articles easier. However, although this is invaluable in getting your article exposed to more sites, there are common mistakes that some people make before submitting their articles to directories.
Let us take a look at the more common mistakes made in 3 key areas:
1) Confusing the reason to promote articles with the reason to write them.
In article writing, the main benefits of you promoting them is branding, lead generation and promotion, which are all part of your optimization efforts.
However, there is one reason why you write articles, and that is to inform your audience about a subject. It is greatly important that your article is based upon this fact, or else you stand to fail in the promotional benefits as outlined above.
Of course, it is also highly important that you figure out how to get people to read you article, and then to click on your site link in the resource box. I have produced a couple of articles that cover these areas so please check them out :-).
2) Failing to realize and maximize the promotional opportunities of article marketing.
You will more than likely already know that your article can generate links back to your site from the article directories themselves, and also from any sites who publish your article from these directories. However, did you know that you can attract more visitors and better search engine results from the same article?
The first step to achieving this is to provide relevant keywords at strategic places in the article. However, do not overdo this. A good benchmark is to aim for between a ten to fifteen percent keyword density. I won't go further into this here as I've discussed this in other articles but if you would like to find out more, look out for more of my article marketing articles.
You shouldn't just aim for your article to be accepted by article directories, but should ultimately aim for it to be used by publishers who scour the directories for website content. You should not underestimate the potential that this can have on your promotional efforts, as many of these publishers may have hundreds or thousands of regular visitors who could then view your article.
Start out by having a plan of what you want achieved and make sure that you reach your targets. It is important to do this so that you can reap the maximum benefits of every article that you write.
3) Creating articles with content that does not help your readers.
Maybe your only plan is to create an article and get links back from article directories, and that any visitor that you may get from this is fine.
Well you may need to think again. Many article directoriesclamp down on the amount of articles that they accept that are simply not up to standard. And even if a poorly written, uninformative article does make it into the article sites, then the potential of being picked up by webmasters seeking quality content is certainly lost.
The benefits of one publisher with a hundred thousand website visitors picking up your article should be enough incentive for you to write an informative article. This is by no means impossible, and you may find that this value is conservative in what you may achieve from a number of publishers running your article on their site.
Researching into a topic that is sought after is important. There may be many readers of this article who will feel that this information is all well and good but feel that they cannot write an article well, or may not know enough about a certain subject to write an article. This is by no means a dead-end. There are many places where you can research into a topic, or hiring a writer might be an option worth considering.
The choice really is yours on how dedicated you are in increasing the exposure of your article, and consequently your website. On a basic level you can choose to gain a few backlinks from article directories, or with a little more effort you can enjoy massive exposure from providing quality content.
Maximum Exposure on Low Cost Internet Ad
Advertising had long since been a major determinant of a business' success. This would include the presentation of the product / service to the consumers. What really matters is how it is presented to the target market to be able to capture it.
Whatever the package, the ad media also plays a great role in determining the success of the product or service awareness.
What may be its advantages over other proven medium like the best-selling TV ads?
Advantages
1. Low Cost
Eventhough the Internet ad might be viewed as "classy" or far-reaching, as compared to other medium, this is far cheaper than most. Internet Ad Packages are offered for as low as $29.99 for a one-month run-time period.
2. Capture market
Should your product / service aim to cater to the younger generation or the corporate-oriented ones, Internet ad would be best since they would always be "hooked-up" into the net surfing sites that might have a link to your very own. Result, a great number of "hits" on your site!
2. Hassle free
All you would ever really need is a PC (and some knowledge and bright ideas in forming your site) wherein you could open your site, search for the best Internet Ad package, and check / update the status of your ad. You may actually never have to leave your home to advertise!
3. Updated ads
Unlike the TV ads that need to be updated on a regular basis, Internet ads may run for quite some time without the need for change. If so, change in the site is very minimal and may be done easily at home.
Disadvantages
1. Scope
Limited market may be captured if one would solely use the Internet Ad for advertising. Although most people now are into the use of technology, i.e. surfing the Internet, still, majority of the average consumers still relies on the old form of advertising as a means of gathering information about certain products / service.
2. Additional cost
If one would enlist the help of another professional or establishment to produce the site for their product or service, this would entail additional costs on the part of the entrepreneur.
Given the stated list of advantages and disadvantages about low-coast Internet Ad, an entrepreneur may now weigh in its applicability to his / her product or service.
The aim of Internet ad is to offer the widest range or "Maximum Exposure" of the brand at the least possible cost. Now, does that not sound good or what?
Whatever the package, the ad media also plays a great role in determining the success of the product or service awareness.
What may be its advantages over other proven medium like the best-selling TV ads?
Advantages
1. Low Cost
Eventhough the Internet ad might be viewed as "classy" or far-reaching, as compared to other medium, this is far cheaper than most. Internet Ad Packages are offered for as low as $29.99 for a one-month run-time period.
2. Capture market
Should your product / service aim to cater to the younger generation or the corporate-oriented ones, Internet ad would be best since they would always be "hooked-up" into the net surfing sites that might have a link to your very own. Result, a great number of "hits" on your site!
2. Hassle free
All you would ever really need is a PC (and some knowledge and bright ideas in forming your site) wherein you could open your site, search for the best Internet Ad package, and check / update the status of your ad. You may actually never have to leave your home to advertise!
3. Updated ads
Unlike the TV ads that need to be updated on a regular basis, Internet ads may run for quite some time without the need for change. If so, change in the site is very minimal and may be done easily at home.
Disadvantages
1. Scope
Limited market may be captured if one would solely use the Internet Ad for advertising. Although most people now are into the use of technology, i.e. surfing the Internet, still, majority of the average consumers still relies on the old form of advertising as a means of gathering information about certain products / service.
2. Additional cost
If one would enlist the help of another professional or establishment to produce the site for their product or service, this would entail additional costs on the part of the entrepreneur.
Given the stated list of advantages and disadvantages about low-coast Internet Ad, an entrepreneur may now weigh in its applicability to his / her product or service.
The aim of Internet ad is to offer the widest range or "Maximum Exposure" of the brand at the least possible cost. Now, does that not sound good or what?
"I am an AUTHOR" - Is this the next big fad?
Write an article, get the traffic. Well sort of! Since the birth of writing articles, our industry has caught on to the phenomena of increasing your website’s traffic by becoming the professional in your field. The only problem with this is that for every serious professional in one field, there are a thousand other writers who are jumping on the "band wagon".
This article phenomenon is hurting every industry!
From bloggers, column writers, and e-books, the writing industry is yearning for more great writers. The internet marketing community is especially hurting for better content.
With the birth of SEO (search engine optimization), people all over the world are searching, browsing, and reading everything they can on how to promote their business on the internet. Because of this demand for different content, the supply of writers are increasing everyday but the quality of articles is decreasing exponentially.
Everyone is writing about the exact same thing! My company receives on average 10-20 articles per hour submitted to us. I would have to say that only 1 in about 100 articles submitted are ever published within our website. Those numbers are extremely low and for good reason.
It's all about "substance" - or lack of it!
Many articles we review are nothing more than simple "babble" and most of them are pointless. You can seriously tell right away whether the article is just a promotional piece or something with actual substance within the content.
Great content is very important. There is a misconception out there that most people won't read your content and you can pretty much post anything you want within your website as long as your website is clean, professional looking, and can be found online.
YOU ARE SOOOOO WRONG!
website content development
If there is one constant online, it's the fact that the general public is getting smarter and more knowledgeable on how to research for honest, reputable companies on the internet.
Unfortunately, authors these days are simply stealing from other great authors!
I am not talking about posting someone else's article on your website! Copying content from other leaders in your industry will only hurt your company. This is why the writing industry is getting worse; many writers out there simply select a topic they want to write about, then they go online and find 5 articles on that topic. Once they have some other great articles, they simply proceed to combine each article for themselves, by personalizing the content a little.
Do you ever wonder why for specific topics within your industry, you can find hundreds of authors that wrote almost the exact same thing? I call these people "Content Copiers".
Even worse are people who buy articles to post online ! ! !
This gets me every time. Did you know that you can now hire a company to write something for you and insert your company information as the source and author of the article? This strategy is seriously sad considering I can almost guarantee you that the article you just bought was also sold to a handful of other companies. All they do is tweak the article a little bit and insert a different title.
No one knows your business more than you do. If you are seriously good at what you do, 9 times out of 10, you probably have enough knowledge to write an article that makes sense, that is unique in content, and that has your personal touch.
We've all come across different situations while operating our businesses. These small but important situations are what gives us confidence in what we do. When you learn from your mistakes, you should also consider educating people on what you've learned in order to help your potential clients or even help better educate your industry.
Think beyond yourself and write down something helpful.
I hope you've enjoyed this article!
This article phenomenon is hurting every industry!
From bloggers, column writers, and e-books, the writing industry is yearning for more great writers. The internet marketing community is especially hurting for better content.
With the birth of SEO (search engine optimization), people all over the world are searching, browsing, and reading everything they can on how to promote their business on the internet. Because of this demand for different content, the supply of writers are increasing everyday but the quality of articles is decreasing exponentially.
Everyone is writing about the exact same thing! My company receives on average 10-20 articles per hour submitted to us. I would have to say that only 1 in about 100 articles submitted are ever published within our website. Those numbers are extremely low and for good reason.
It's all about "substance" - or lack of it!
Many articles we review are nothing more than simple "babble" and most of them are pointless. You can seriously tell right away whether the article is just a promotional piece or something with actual substance within the content.
Great content is very important. There is a misconception out there that most people won't read your content and you can pretty much post anything you want within your website as long as your website is clean, professional looking, and can be found online.
YOU ARE SOOOOO WRONG!
website content development
If there is one constant online, it's the fact that the general public is getting smarter and more knowledgeable on how to research for honest, reputable companies on the internet.
Unfortunately, authors these days are simply stealing from other great authors!
I am not talking about posting someone else's article on your website! Copying content from other leaders in your industry will only hurt your company. This is why the writing industry is getting worse; many writers out there simply select a topic they want to write about, then they go online and find 5 articles on that topic. Once they have some other great articles, they simply proceed to combine each article for themselves, by personalizing the content a little.
Do you ever wonder why for specific topics within your industry, you can find hundreds of authors that wrote almost the exact same thing? I call these people "Content Copiers".
Even worse are people who buy articles to post online ! ! !
This gets me every time. Did you know that you can now hire a company to write something for you and insert your company information as the source and author of the article? This strategy is seriously sad considering I can almost guarantee you that the article you just bought was also sold to a handful of other companies. All they do is tweak the article a little bit and insert a different title.
No one knows your business more than you do. If you are seriously good at what you do, 9 times out of 10, you probably have enough knowledge to write an article that makes sense, that is unique in content, and that has your personal touch.
We've all come across different situations while operating our businesses. These small but important situations are what gives us confidence in what we do. When you learn from your mistakes, you should also consider educating people on what you've learned in order to help your potential clients or even help better educate your industry.
Think beyond yourself and write down something helpful.
I hope you've enjoyed this article!
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